AMANDA LEIGH WALKER
ABOUT
AMANDA
The way the founder operates becomes the way the business operates.
FOUNDER • SPEAKER • AUTHOR • SOUL-LED MENTOR & COACH
I built the business.
Then I found the woman behind it.
I’m Amanda Leigh Walker — co-founder of Lord of the Fries, speaker, author, mentor, coach, and guide for women, founders, and purpose-led businesses.
My work sits at the intersection of business, identity, leadership, intuition, systems, Human Design, and soul-led transformation.
My story is not only about business growth.
It is about values, reinvention, motherhood, purpose, pressure, self-trust, and the deeper transformation that happens when the life you built asks you to become someone new.
BEFORE THE BUSINESS
There was always a search for meaning.
I was born in Toronto, Canada, and have always been drawn to the deeper layers of people, culture, identity, justice, spirituality, and transformation.
I studied Sociology and Women’s Studies, then followed my curiosity across the world.
I moved to Taiwan to teach English, and those years shaped me deeply. Teaching, travelling, living inside another culture, and working with people from different backgrounds gave me a wider view of what it means to grow, adapt, communicate, and become yourself.
Long before I became a founder, I was interested in the human story.
Why people believe what they believe.
Why they stay small.
Why they rise.
Why they lose themselves & how they find themselves again.
That thread has never left me. It has taken different forms throughout my life — teacher, entrepreneur, mother, operator, mentor, coach, speaker, and guide.
THE LIFE LONG THREAD
Since my teenage years, I had been interested in self-work, counselling, healing, psychology, spirituality, energy, transformation, and the deeper question of how people become who they are.
That curiosity shaped my studies, my teaching, my relationships, my leadership, and the way I moved through life.
So when I later began coaching, teaching meditation, leading manifestation work, writing visualisations, studying Human Design, and guiding people through change, it was not a sudden new direction.
It was a part of me that had been there all along.
Around 2018, when Lord of the Fries was nearly acquired, something opened in me.
For the first time in a long time, I began to feel that there might be another path beyond the business I had spent so many years building.
I loved business. I loved creating. I loved building values-led brands.
But I could also feel another side of me asking for space — the teacher, the coach, the guide, the woman interested in energy, identity, purpose, manifestation, healing, and human transformation.
From around that time, I began coaching, mentoring, studying, practising, and exploring the work that would eventually become this next chapter.
At first, it lived alongside the business.
Then lockdown brought it further forward.
Business taught me systems.
Life taught me surrender.
And eventually, I had to ask a much deeper question:
Who am I, beyond the business I built?
THE BUSINESS STORY
Then came Lord of the Fries
While living in Taiwan, I met Mark, who later became my husband.
Life eventually brought us to Australia, and together with his brother Sam,
we started Lord of the Fries.
What began as one small food van became a plant-based fast-food brand with stores across Australia and New Zealand.
For anyone who does not know the brand, Lord of the Fries was built around vegetarian and vegan fast food long before plant-based eating became mainstream.
It was bold, values-led, a little rebellious, and deeply loved by its customers.
We built a brand with cult loyalty, strong visual identity, ethical foundations, operational systems, franchise structures, training processes, national supply chains, and stores across the country.
For over two decades, I worked inside the real world of business growth: operations, training, systems, franchising, culture, compliance, store openings, leadership, brand building, customer experience, and scale.
I know what it takes to build something from the ground up.
I also know what it takes to carry the pressure of the thing you built.
THE OTHER CHAPTERS
I know what it takes to build something from the ground up & watch it crumble down.
Lord of the Fries was not my only business chapter....
After years of building and scaling Lord of the Fries, Mark, Sam, and I started Weirdoughs, a plant-based bakery and café.
We then partnered with Mark Filipelli, Shaunn, and Ruby, who brought creative energy, community, and a new generation of hospitality spirit into the project.
Weirdoughs was another expression of my love of food, creativity, values-led business, and hospitality.
It taught me the power of brand to create demand, the joy of café culture, and the importance of atmosphere, community, timing, product, people, and place.
It also taught me harder business lessons...
Despite the love, creativity, and energy behind it, the business did not unfold the way we had hoped.
Lockdown became the major turning point, alongside the realities of losing our bakery, chef burnout, and the vulnerability of relying too heavily on one production model, one site, or one set of conditions.
Yet every venture teaches, every "failure" is feedback and every experience shaped me.
Every chapter gave me more insight into what makes a business work.
WHAT I DO NOW
I help people
build from
who they
really are.
Today, I work with women, founders, and purpose-led businesses who are ready to build in a more aligned way.
Some people come to me because they are creating a genuine service-based business from their lived experience, wisdom, message, coaching, healing work, method, or personal transformation.
Some come because they are founders carrying too much — the bottleneck, the pressure, the decisions, the emotional weight, the vision, and the responsibility of what they have built.
Some come because their business needs clearer structure, stronger systems, better operations, or support to grow without losing the soul of what made it special.
And some come through Human Design, because they want to understand how they are designed to lead, decide, create, communicate, sell, receive, and grow.
At the heart of all of it is the same work: helping people become more aligned with who they are, what they are here to build, and the structure needed to hold it.
Begin with the part of you that already knows
My work is for women, founders, and purpose-led leaders who are ready to build with more honesty, alignment, structure, and self-trust. I f you are growing a business, shaping a service, entering a new chapter, or learning how you are designed to lead, the work begins in the same place:
with who you are, what you know, and what is ready to become real.