AMANDA LEIGH WALKER
ABOUT
AMANDA
The way the founder operates becomes the way the business operates.
FOUNDER • SPEAKER • AUTHOR • SOUL-LED MENTOR & COACH
I built the business.
Then I rebuilt the woman behind it.
I’m Amanda Leigh Walker — co-founder of Lord of the Fries, speaker, author, mentor, coach, and creator of Soul. Self. System. Scale.
After more than twenty years building and scaling one of Australia’s most recognised plant-based fast-food brands, I now help founders, leaders, and women in business grow with more clarity, structure, soul, and self-trust.
THE BUSINESS STORY
From one food van to forty stores.
I co-founded Lord of the Fries, a plant-based fast-food brand that began as a single food van and grew into a national franchise network across Australia and New Zealand.
Long before plant-based food was mainstream, Lord of the Fries became known for vegetarian and vegan fast food, strong brand values, cult customer loyalty, and a purpose-led approach to hospitality.
For more than two decades, I worked inside the real world of business growth — operations, training, systems, franchising, leadership, culture, compliance, store openings, brand building, and scale.
I know what it takes to build something from the ground up. I also know what it takes to hold the pressure, complexity, responsibility, and identity shifts that come with growth.
THE DEEPER STORY
Success changes you
Building a business is never just external. It asks you to grow. It asks you to lead. It asks you to become more honest. It asks you to face your patterns. It asks you to evolve.
After exiting Lord of the Fries, I entered a new chapter one that brought together everything I had lived, built, learned, lost, and become.
That chapter became the foundation of my work today: helping others align the soul, self, system, and scale of the next thing they are here to build.
WHAT I DO NOW
Where soul
meets scale.
Today, I work with founders, leaders, and women in business who are ready to grow in a more aligned way.
Some come to me because their business needs clearer structure.
Some come because they are the bottleneck, burnt out, or ready to lead differently.
Some come because they are building a genuine service-based business from their lived experience, wisdom, coaching, healing work, method, or message.
And some come through Human Design, because they want to understand how they are designed to lead, decide, create, sell, receive, and grow.
At the heart of all of it is the same question:
How do you build something that is true to who you are — and strong enough to hold where you are going?
THE DIFFERENCE
I see what most
people separate.
Most. coaches see the person.
Most consultants see the business.
​
Most operators see the system.
​
Most spiritual guides see the energy.
​
I see all four.
The person.
The purpose.
The pattern.
The operating system.
That is where my work lives.
​
MY METHOD
Soul. Self. System. Scale.
Soul. Self. System. Scale. is the framework behind my coaching, mentoring, speaking, and founder work.
It helps us find the fault line, heal the fissure, and build the fix — so the person, the purpose, the patterns, and the operating system can come back into alignment.
5.
LEADERSHIP ​
​
How you communicate, hold boundaries, set standards, create rhythm, lead people, and stop rescuing the business through over-functioning.
WHO I WORK WITH
I work with people who are ready for their next evolution.
I help founders work with the inner architecture that drives the business from beneath the surface - vision, identity, energy, intuition, emotional regulation, leadership style, decision-making, visibility, boundaries, self-trust, + the deeper patterns that shape how the business grows.
WAYS TO WORK TOGETHER
Choose the depth of guidance you need.
​
FOUNDER ALIGNMENT SESSION ​
​
A focused private session for one decision, pattern, business block, leadership issue, visibility edge, or identity shift that needs clarity and movement.
​
INNER​
OPERATIONS
MENTORING
​
Ongoing private mentoring for founders who want to work at the intersection of business, vision, identity, leadership, emotional mastery, intuition, and aligned growth.
​
BUSINESS
DESIGN
BLUEPRINT ​
​
A Human Design-informed business reading that maps how you (and team) are designed to lead, decide, communicate, create, sell, receive, and grow.