Business Mentoring & Fractional Operations

From One Van to Forty Stores. Built on Purpose the Whole Way.

 

Strategic business mentoring and fractional operations for founders and franchise groups who want to scale without losing why they started.

 

I co-founded Lord of the Fries and helped take it from a single food van to a franchise network of nearly forty stores across Australia and New Zealand — over twenty years building the operations, training systems, and structure that let a fast-growing business stay standing. I exited the business in 2024.

Here’s what I learned doing it: the businesses that scale well and the businesses that scale and stay whole are not the same businesses. The second kind starts with purpose and builds structure around it — not the other way around.

That’s the work my team and I do now. I’m surrounded by a trusted circle of peers who’ve built and run their own large-scale businesses, plus accountants, marketing and PR specialists, and lawyers I know well and can connect you with as needed — so whatever stage your business is at, you’re never working with just one perspective. We work with founders and franchise groups especially in hospitality, healing, coaching, and other service-based industries — purpose first, structure built to match.

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HOW I DIAGNOSE A BUSINESS

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Every business I work with gets assessed through the same lens I built scaling Lord of the Fries — Soul, Self, System, Scale.

• Soul — why the business exists, and whether decisions are actually aligned with that purpose

• Self — the leadership at the centre: the habits, mindset, and mindfulness that determine how you lead the business and lead yourself within it

• System — the offers, pricing, model, operations, SOPs, training, and compliance — everything that has to hold together for the business to run

• Scale — what’s actually repeatable, and what breaks the moment you grow. Whether that means franchising the model, opening multiple sites, expanding your offerings to increase profit, or building the business to sell — Scale is where we get specific about which path you’re on, and what it actually requires

Most businesses I meet are stuck in one of these four places. The work starts with finding out exactly which one — then building the fix that gets you to wherever “scale” actually means for you.

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For some founders, the deeper work matters too — bringing meditation, ritual, and daily practice into how the business is run, not just how it’s structured. If that’s part of what you’re looking for, it’s there. If it’s not, the diagnostic and the fix work just as well without it.

WHO THIS IS FOR This is for you if you’re:

• A founder of a small to medium business who started this for a reason, and wants the business to still reflect that reason as it grows

• A franchisor or franchisee group who wants systems and accountability that don’t come at the cost of culture

• A hospitality, healer, coaching, or service-based business owner ready for real structure without losing what makes you, you

• A startup founder with a concept, wanting to build the structure right — purpose first, not bolted on later

• A leadership team that wants to scale without becoming a business they no longer recognise

 

WHERE I HELP

Diagnosis & Audits Identifying exactly where a business is stuck — and why. Includes compliance audits, brand perception reviews, and structural assessments seen from the customer’s point of view, not just head office’s.

Values & Purpose Alignment A business runs differently when the founder actually wants to show up. We get clear on the values driving the business and make sure the day-to-day actually reflects them — so commitment is real, not forced.

Sales & Financial Clarity Reading and acting on what your P&Ls are actually telling you. Sales strategy and financial structure built to support the growth you’re aiming for — not guesswork dressed up as a plan.

Training Systems Creating and analysing training programs that actually transfer knowledge and purpose — built for consistency across sites, not just the original team.

SOPs & Compliance Standard operating procedures that are clear, consistent, and built to hold up under certification or compliance review — without flattening the culture they’re meant to protect.

Scalability Audits Reviewing systems and structure to find out what will and won’t survive growth — before growth exposes it.

Leadership & Team Management Leadership within the business, self-leadership within the role, and the day-to-day management of the teams holding it together. The personal and the practical rarely get taught together — I teach them together.

Sales & Local Area Marketing Practical, location-specific sales and marketing strategy for multi-site and franchise businesses, grounded in the financial reality of what actually drives a local campus or store — not generic brand marketing.

Startup Foundations For founders with a concept and nothing built yet. I help take an idea from concept to functioning structure — purpose and systems built right from day one.